Behind the scenes
4 min read
How we pick guides, and why it matters more than hotels
A good hotel gives you a good night. A good guide gives you the whole trip.
Words by
Elena Costa

Ask anyone about their best trip and they will describe a person, not a room. That is why we spend more time hiring guides than choosing hotels.
Local, always
Every leader lives in the region they guide. They know which bakery opens early and which viewpoint is empty at sunset.
Paid properly
Our guides earn a salary, not commission from shops. You will never be walked into a carpet store.
Trained every year
First aid, guiding skills and a week traveling a new route as a guest. Good guides stay curious.
